Booming: Television News Channels in India
News programs have become a an instant hit and are competing for attention along with other popular shows telecast on different channels. Every major broadcaster is adding at minimum one news channel to their lineup. The biggest challenge for the launch of the satellite channel is programming software for all hours of the day. This is why newsgathering is the main task of the 24 hour news channels. To meet this need, the emerging electronic channels have been trying to keep track of all events regardless of the location, location and even time. They not only revolutionized the idea of news on Indian television, but also altered the formats of news. In the 1990s, Doordarshan had been the sole provider of newscasts on Indian television. They also changed news programs into dowdy exercise. Now the private channels made news a crucial resource, similar to clothing, food, and shelter. One of the strengths of modern news bulletins is the topicality, objectivity, glossy editing and high-quality visuals. News has come far from the DD time period. From local events to International events and breaking news, from news analysis to breaking news analysis, television soap to news on page 3, every happening comes under purview of news. In this piece, we've examined some of the major changes that occurred in the broadcasting of news in India between the time of during the Gulf War. For more detail please visit:- Indian Television - Flash Back Television in India has seen major changes within the current modernized and liberalized world. To understand these changes it is necessary to have some brief idea of the path taken by television channels so far. The venture began as an experiment with the financial aid of UNESCO in the 15th September of 1959. The studio, which was built on a temporary basis at Akashvani Bhavan in New Delhi was chosen for the base of the project. The first experiment was a one-hour program, which was broadcast twice a week, on health in the community the rights of citizens, traffic and education. As far as news is concerned, it was launched exactly six years after the first broadcasting of television. A daily one-hour show with news bulletins were offered to Indian viewers. One of the major disadvantages of television was that viewers could not enjoy the original colour of the objects because of the black or white transmitting. The first multi-color television program was Prime Minister's message to the nation from Red Fort in Delhi on the 35th anniversary of India's Independence Day. In the same year, DD National channel was inaugurated. The aim of launching this National channel is nurturing national integration, as well as instilling an attitude of pride among Indians. Indian people also enjoyed watching the colorful version Asian Games hosted by New Delhi in their living room. The broadcasting of major events and different occasions lend a big part in the diffusion of television signals into the nook and corners of the subcontinent. Indian Government had taken every possible step to expand the broadcasting of television both demographically and geographically. In 1983 , television signals were accessible to just 28% of the population, which had increased to 38% at the end of 1985 and by 1990 over 90% of the population was able to the ability to access television channels. In 1984, DD Metro channel was added in order to provide entertainment for the urban viewers. At first, this channel was restricted to metropolitan cities. As a public broadcaster Doordarshan provided news in a an unpretentious manner. Every controversial issue was swept under the rug. The government in power held a firm grip on the broadcasting of television. Doordarshan news bulletins weren't able to bring global news to national viewers. In the beginning, objectivity was the primary problem as news content was frequently altered to match the political party in power. The news emerged from the constraints in the DD newsroom and improved in objectivity and credibility when New Delhi Television (NDTV) created 'The World This Week' in 1988. Everyone was waiting for the Friday evening to watch "The World This week". It was the only Indian-themed programme, which looked out towards the rest of world. In the end, World This Week was the best current affairs programme on the world scene and featured great news, which the standard DD news was failed to carry out. The program is considered to be one of the best and most watched television shows. In 1989, NDTV creates India's initial live televised coverage of the nation's general election. The critical and commercial success of the coverage sets an entirely new standards to Indian television. After after the Gulf War the media panorama has been transformed forever. Golf War - The Catalyst Post-1990 satellite television in India has been transnational in character. This was the result of the entry multinational corporations into the Indian markets under the government policy of privatization. International satellite TV was launched into India by CNN through its broadcasts of Gulf War in 1991. In August of 1991, Richard Li launched Star Plus the first satellite channel that transmitted the signal to the Indian subcontinent. The channel of Subhash Chandra's Zee TV appeared in October 1992. It was the first privately-owned Hindi channel to meet the needs to Indian viewers. This ignition followed by Sony and then by channels from the domestic market like Eenadu, Asianet and Sun TV. Entertainment programming had begun to be the main focus of the organisation's strategy for programming, and advertising had come to be the principal source of funds. The earlier mission of Doordarshan to assist in the process of economic and social development was clearly diluted. Doordarshan was in the midst of a fierce competition in the news and public affairs programming with international channels like BBC as well as CNN. Doordarshan was planning to sell a few slots for news programs under the sponsored categories. On February 15, 1995 NDTV is the nation's very first producer that is private of the national news channel 'News Tonight'. The show that aired on the country's government-owned Doordarshan set a new landmark for Indian television due to its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minute slot on DD Metro channel and aired a Hindi news and current affairs program 'Aaj Tak'. The show gained acclaim for its comprehensive coverage and unique style of presentation presented by Late S. P. Singh. However, we are still able to recall the sign-up message "Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak". A large number of viewers across India were watching Aaj Tak as a daily routine due to its unique style of news presentation. Apart from that Nalini Singh's five-minute fast paced daily news capsule Ankhon Dekhi, the TV Today Network's Business Aaj Tak and Newstrack was broadcast by the Metro channel of Doordarshan. This is the period when satellite channels were focusing on entertainment shows for their channels. Doordarshan was still the most wanted area 'news'. Major Players The monopoly of Doordarshan was broken in 1992, as private television channels infiltrated into the Indian boundaries and were able to entertain viewers in the most entertaining way. In the first half of the 1990s, these channels were able to only show entertainment. The entertainment shows include comedy, family dramas, children programmes, cartoons films, talk shows as well as recipe shows, musical concerts and non-fiction programs, among others. Private entertainment channels added some entertainment programming to their Fixed Point Charts (FPC). To meet the demand for informational programming in mind media houses began to produce news magazines, entertainment magazines and news programmes for different channels. India's premier business and consumer news broadcaster as well as a top source of content for media, Television Eighteen India Limited (TV18) established India's very first ever entertainment magazine 'The India Show in 1993 for Star Plus in 1993. The new media powerhouse offered prime time television content to most of the major television channels on satellite in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. Following The India Show, TV18 created a weekly business news program India Business Report for BBC World. Indian viewers had only a few choices (like television stations that broadcast public services like Doordarshan, BBC and CNN) for watching the television news. For news broadcasts on telecast, viewers could only watch Dordarshan and other international news channels such as BBC or CNN. In the race to offer more news, more information, Zee Television jumped into the battle by launching the Zee News, a news network Zee News in 1995. The News as well as the current affairs channel revolutionized method of delivering news to viewers. Since its start, Zee News has endeavoured to be the fastest to provide newsand has worked towards an unifying goal called Sabse Pahle (Always First). Another news channel that is available round-the-clock owned by Murdoch, Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star signed a deal of five year with Prannoy Roy's NDTV (New Delhi Television Company) to supply news programming for the news channel. The untiring exhaustive news coverage on the Kargil conflict between India and Pakistan attracted more attention and attracted more attention towards the online channel. This telecast war also sets a news benchmark for wartime journalism. The time of the Kargil war, everyday citizens watched as their brave Jawans engaged in battle despite the difficult conditions, and were able to watch the war front live by the only news channels, Star-TV as well as Zee-News. Live coverage of the battlefield helped to bring about a feeling of patriotism in the Indian people, which later led to the collection of huge funds for the welfare of families of the Kargil martyrs. Each news channel catches the attention of a large amount of viewers. However, the Kargil war draws private broadcasters to invest even more in broadcasting through the launch of the news channel. The channel was launched in November of 1999. TV18 signed a joint 49:51 venture along with CNBC Asia to launch CNBC India. TV18 operates as sole programme provider to CNBC India, and produces local programming for 12 hours per day on this 24-hour satellite channel. After the huge success of news programme 'Aaj Tak', TV Today group launched the 24-hour Hindi news channel, with the same name 'Aaj Tak in December 2000, which covers India with wit, humour and lots of local flavour. Within 11 months of its introduction, Aaj Tak emerged as India's top news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular newsworthy items (such for Kandhahar hijack the September 11 attacks Afghanistan war, attack at Parliament, Iraq war, Godhra violence and riots) have driven up the viewership. With time, NDTV's five years contract in partnership with Star group for outsourcing of news and related programming was terminated on March 3, 2003. With the expiry NDTV started its broadcasting venture by simultaneously launching two 24-hour news channels, NDTV 24X7 - English news channel, and NDTV India the Hindi news channel that targets the Indian diaspora throughout the world. News-loving Indians received more news in faster time from different channels. Any unusual happening can be observed by the camera on television everywhere from Rastrapati Bhawan to your bedroom. The potential of TV journalism was highlighted through major sting operations such as Operation West End and Shakti Kapoor Case. This type investigational journalism led to an evolution in the way we see news amidst new notions of freedom of speech. Sahara, the largest family in the world India Parivar' launched an hour-long national Hindi news service, Sahara Samay, in March of 2003. This is the first city-focused satellite news channel covering 31 cities in India with their own city news bulletins. To keep the needs of news in mind the Union cabinet approved the proposal to convert the DD Metro into DD news during a meeting scheduled on 3 October 2003. Consequent to these decisions the DD-News channel launched on November 3rd, 2003. You may have noticed that the news channels are not language specific. The news channel of DD has all-hour news bulletins that are in Hindior English are also telecast every day twice in the National Network of DD National.

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